A retail store that has not been refurbished tends to fall into traps and patterns that are unavoidable. Regardless of how many marketing or promotional campaigns you run, your staff will repeat the same merchandising. On the other hand, if you refurbish your retail outlet, with a new floor plan, different lighting and new fixtures, it will force your staff to rethink the merchandising plan, thereby fostering creativity. When there is creativity on display, more customers would naturally get attracted towards the store, thereby resulting in increased sales.
While you can go in for a DIY redesigning process, there is nothing that can replace or be compared to the work of a professional. The cost of hiring a professional to refurbish and redesign your retail outlet will pay for itself with a huge increase in sales and customer footfalls. You can rely on a professional, like VRi, to develop a list of things that work and do not work in your existing store, and go from there.
As you already know what you like and dislike about your existing floor plan, you can come up with a comprehensive list of positives and negatives. While it is easy to focus on the negatives, you should not be harping about it. You can even rope in your regular customers to find out what is it that they like in the outlet and what suggestions they have to improve it further. This can go a long way in fostering good customer relationship, while giving you invaluable tips to improve the way your retail outlet looks to increase footfalls.
The idea is to give your store a new, fresh look; a look that is enticing and appealing to the customers. It allows you to change your merchandising to make it more interesting and draw in more potential customers. By opting for the refurbishment process, you will have more space to play around with, and this will help you place your displays in a creative manner.
With more than 25 years of experience in giving retail stores and offices a facelift, we at VRi Ltd have the experience and skill to transform your space to maximise its potential. Our quality shopfitting service can deliver quality fixtures and workmanship that will help draw in more customers into your store. Contact us today to help you increase your sales.