With more than 25 years’ experience delivering shopfitting across the West Midlands, our team ensures your shop stands out – on time and within budget. We specialise in bespoke fit outs that showcase your brand, attract more customers, and drive sales, managing every stage from design through to installation. All work is carried out to full UK building regulations, with health & safety accreditation throughout.
Shopfitting is about more than fitting out a space – it’s about creating somewhere that genuinely represents your business. We take time to listen, understand your goals, and translate them into a commercial space that engages your customers and strengthens your brand.
We understand the retail landscape in both cities – from the pace and footfall of Birmingham’s Bullring to Coventry’s mix of city-centre and out-of-town retail. Whether your shop is in Solihull, the Coventry city centre, or anywhere between, our team ensures your project meets local building codes, regional regulations, and the expectations of your customers.

Ready to reinvent your retail space in Birmingham or Coventry? Book a free, no-obligation consultation – call 07813 300 906 or email info@vri.co.uk.
Our clients, from local independents to well-known retail brands, regularly recommend us for shopfitting projects of every size, right across Birmingham and Coventry.
Whether you’re envisioning a fresh shopfront, a full retail refurbishment, or a custom installation, we’re here to deliver – on time, on budget, and with results you’ll be proud to showcase.
Monday – Sunday
8am – 8pm